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Improving acceptance rate

FullCB allows merchants to transmit transaction and customer history data to optimize their acceptance strategies and improve their conversion rates.

To transmit this data, use the fieldvads_acquirer_transient_dataand respect the following format:

{"FULLCB":{"data":"<code data 1>=<valeur data 1>#<code data 2>=<valeur data 2>"}}

Example:

{"FULLCB":{"data":"CNEW=0#DC=14122021"}}

All the data is optional, when the value of the input is empty or you cannot retrieve it, it does not need to be sent.

The maximum length of the "data" value is 400 characters.

List of available data:

Data Code
Registered customer

Type: Numeric | Length: 1

  • 0: No
  • 1: Yes
 CFID
New customer

Type: Numeric | Length: 1

Information indicating whether the customer is known to the store.

The possible values are:

  • 0: The customer is known to the store.
  • 1: It’s a new customer and is not known to the store.
 CNEW
Customer segmentation

Type: Alphanumeric | Max length: 2

If you have a customer segmentation, information indicating customer segmentation in the store

The value must not exceed two characters and can be chosen by the store owner. In order to interpret this value, you will need to provide a description of the segmentation to FullCB		 URFM
First purchase date

Type: Numeric | Length: 8 | Format: MMDDYYYY

Date on which the customer made his first purchase on your website.

If this is their first purchase, enter the current date.

 DF
Number of orders made by the customer since the beginning of the business relationship

Type: Numeric | Max length: 2

Volume of orders made (and completed) by the customer since their account was created.

If first purchase indicate 0..

 V1
Total amount of purchases made by the customer since the beginning of the business relationship

Type: Numeric | Max length: 5

Turnover in Euros of orders completed by the customer since their account was created.

If first purchase indicate 0..

 M1
Total number of orders made by the customer over the past 12 months

Type: Numeric | Max length: 2

Volume of orders made (and completed) by the customer over the past 12 months.

If first purchase indicate 0..

 V2
Total amount of purchases made by the customer over the past 12 months

Type: Numeric | Max length: 5

Turnover in Euros of orders completed by the customer over the past 12 months.

If first purchase indicate 0..

 M2
Shipping mode for the first order

Type: Alphanumeric | Length: 1

Shipping type used for the first order of the customer (express, pickup point).

If this is their first order, specify the delivery method of the order in progress.

Possible values:
  • A : Chronopost
  • B : Click & collect - Store Pickup
  • C: Relais Colis
  • D: Carrier
  • E : Colissimo Domicile
  • F : Others
  • G : Chronopost Express
 LP
Shipping mode of the current order

Type: Alphanumeric | Length: 1

Shipping type used on the order (Chrono, Point relais).

Possible values: see Shipping mode for the first order.

 LD
Payment method for the first order

Type: Alphanumeric | Length: 1

Type of payment used for the first order of the customer (CB, PayPal, etc.).

If this is their first order, specify the payment method of the order in progress.

Possible values:
  • A : CB
  • B : PayPal
  • C : Amex
  • D : Private card (Aurore type)
  • E : 3/4XCB
  • F : Extended credit (5X, 10X, ...)
  • G : Wire transfer
  • H : Cheque
  • I : Gift card
  • J : Gift cheque
 RP
Payment method for the last order

Type: Alphanumeric | Length: 1

Type of payment used for the customer’s last order before the current order (CB, PayPal, etc.)

If this is their first order, specify the payment method of the order in progress.

Possible values: see Payment method for the first order.

 RD
Device of the order in progress

Type: Alphanumeric | Length: 1

Type of device used on the current order.

Possible values:
  • A : Desktop
  • B : Smartphone
  • C : tablet
 DE
Article number Component PC

Type: Numeric | Max length: 2

In the active shopping cart, number of items in the "PC component" category.

If there are no items in the "PC Component" category, do not send this data.

 VC
PC Component turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in Euros of items in the “PC component" category.

Without decimal part.

If there are no items in the "PC Component" category, do not send this data.

 MC
Telephony item number

Type: Numeric | Max length: 2

In the active shopping cart, number of items in the "Telephony" category.

If there are no items in the "Telephony" category, do not send this data.

 VT
Telephony turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in Euros of items in the "Telephony" category

Without decimal part.

If there are no items in the "Telephony" category, do not send this data.

 MT
PC/Laptop item number

Type: Numeric | Max length: 2

In the active shopping cart, number of items in the "PC/Laptop".

In the active shopping cart, number of items in the "PC/Laptop".

 VL
PC/Laptop turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in Euros of items in the "PC/Laptop" category.

Without decimal part.

In the active shopping cart, number of items in the "PC/Laptop".

 ML
Audio item number

Type: Numeric | Max length: 2

In the active shopping cart, number of items in the "Audio" category.

If there are no items in the "Audio" category, do not send this data.

 VS
Audio turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in Euros of items in the "Audio" category.

Without decimal part.

If there are no items in the "Audio" category, do not send this data.

 MS
Video item number

Type: Numeric | Max length: 2

In the active shopping cart, number of items in the "Video" category.

If there are no items in the "Video" category, do not send this data.

 VV
Video turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in Euros of items in the "Video" category.

Without decimal part.

If there are no items in the "Video" category, do not send this data.

 MV
Photo item number

Type: Numeric | Max length: 2

In the active shopping cart, number of items in the "Photo" category

If there are no items in the "Photo" category, do not send this data.

 VP
Photo turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in Euros of items in the "Photo" category.

Without decimal part.

If there are no items in the "Photo" category, do not send this data.

 MP
Household appliances item number

Type: Numeric | Max length: 2

In the active shopping cart, number of items in the "Household appliances" category.

If there are no items in the "Household appliances" category, do not send this data.

 VE
Household appliances turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in Euros of items in the "Household appliances" category.

Without decimal part.

If there are no items in the "Household appliances" category, do not send this data.

 ME
Furniture item number

Type: Numeric | Max length: 2

In the active shopping cart, number of items in the "Furniture" category.

If there are no items in the "Furniture" category, do not send this data.

 VM
Furniture turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in euros of items in the "Furniture" category.

Without decimal part.

If there are no items in the "Furniture" category, do not send this data.

 MM
Gardening/Entertainment item number

Type: Numeric | Max length: 2

In the active shopping cart, number of items in the "Gardening/Entertainment" category.

If there are no items in the "Gardening/Entertainment" category, do not send this data.

 VJ
Gardening/Entertainment turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in euros of items in the "Gardening/Entertainment" category.

Without decimal part.

If there are no items in the "Gardening/Entertainment" category, do not send this data.

 MJ
Other item number

Type: Numeric | Max length: 2

In the active shopping cart, number of items in categories that do not fit into one of the categories above.

If there is no data, do not send.

 VA
Others turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in euros in categories that do not fit into one of the categories above.

Without decimal part.

If there is no data, do not send.

 MA
Service type

Type: Alphanumeric | Length: 1

Service type If there are several services, we retrieve the information about the service with the highest amount.

If there is no data, do not send.

Possible values:
  • A
  • B
  • C
  • D
 SD
Services turnover

Type: Numeric | Max length: 5

In the active shopping cart, turnover in euros of all associated services.

Without decimal part.

If there is no data, do not send.

 AS
Services number

Type: Numeric | Max length: 2

In the active shopping cart, number of associated services.

If there is no data, do not send.

 NS
Additional data 1

Type: Alphanumeric | Length: 10

Other data. If there is no data, do not send.

 DC
Additional data 2

Type: Numeric | Max length: 3

Other data. If there is no data, do not send.

 DI
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