Integration in the customer journey
In order to simplify the customer journey, increase the conversion rate and thus reduce the number of abandoned orders, it is recommended to:
- select the payment method on the merchant website,
- generate a payment button for each type of payment method.
Example of payment method selection:
A unique logo regrouping CB, VISA and MASTERCARD allows to arrive directly on the data page of the card seizures if the merchant has only one CB contract. If the merchant has several payment methods, then CB, VISA, MASTERCARD, E-CARTE BLEUE, MAESTRO are grouped under a single logo on the payment page.